Fan Life

In mid-2024, I was tasked with creating a consumer-facing brand for Imperial’s licensed product portfolio, establishing the foundation for the launch of the Fan Life direct-to-consumer platform in January 2025. Working with my team, I conducted market analysis and competitive research to identify opportunities within the sports lifestyle category, then developed and presented multiple brand concepts to executive leadership. Following approval, I led the creative direction and execution of the Fan Life brand and website, defining its visual identity and story.

I also transitioned Imperial’s dealer-focused assets into Fan Life content and continue to execute a social media strategy to engage sports fans through lifestyle-driven storytelling, product features, and game-day inspired content.