IMPERIAL

More than a distributor, Imperial is a premier online retailer and wholesaler of billiard equipment with a growing line of in-house pool tables. As creative lead since 2017, I’ve shaped the brand’s visual voice — directing campaigns, digital assets, and print collateral to serve both our dealer network and direct-to-consumer efforts.

With a diverse portfolio of products, the creative challenge was differentiation. I met that challenge through intentional visual storytelling—curating aspirational imagery and designing content that connects emotionally with consumers while elevating each product’s unique identity.